The 60 second fashion video focuses on Mancunian street style and the season’s key trends, featuring one gorgeous model exploring the city.
The Northern Quarter, Piccadilly and even the Metrolink trams feature in the fast-paced video which now runs on SkyAdsmart and digital screens in the city. Showcasing key SS16 looks such as Abstract Acids, 90s, monochrome and acid brights, the video takes viewers on a fashion journey through the amazing city, to inspire them to find their own MA style.
To celebrate the launch of the video, we partnered with Manchester street-photographer The Mancorialist and Gemma Harrison the video stylist, to find the best-dressed Mancunians in the city.
Here are their choices, showcasing Manchester at its most stylish!
Neutral palettes, pairing nude tones with navy, work well to transition a winter wardrobe to spring / summer.L-R: Farrell, Alena and Stevan.
Monochrome is in for SS16, as demonstrated here by our stylish Mancunians. Keeping outfits one-tone as demonstrated by Billy from Manchester, ensures a look is polished.L-R: Melanie, Billy and Amber.
Playful brights will always put a spring in your step, so these street-fashionistas are spot on with their yellow and mustard tones.L-R: Brogan, Kendall and Poppy.
Be it check or florals, using a print to accent your outfit always looks on point – these Mancunians have nailed it.L-R: Holly, Aaron and Natalie.
See more from The Mancorialist here http://themancorialist.tumblr.com/