The sun was shining bright in the Manchester sky (for a change) and we were ready to start a full days’ filming for our SS17 video. We were swotting up on the latest hair and makeup tricks, and transfixed over an endless supply of SS17 collections hot off the high street. Much more exciting than a day in the office, don’t you think?
The concept behind our brand new video is ‘Colour Play’ - the creative is all about the bold, block colours, neon/retro graphics, and colourful shadows.
As Director Bethan Seller explained, “It’s really important that the outfits are at the forefront of the viewer’s focus, so we want each outfit to be boldly contrasted against the set. The final video edit will be choppy, fierce and confident.”
Our model for the day was the stunningly beautiful Emma Laird and boy did she deliver. With bags of attitude, Emma was playful, confident and had an energy on set that was electric.
Fashion stylist Gemma Harrison created outfits for Emma that were fun yet empowering, incorporating elements of the biggest SS17 trends such as ruffles, which have reigned supreme on the catwalk for the last few seasons, and cold shoulder cut-outs. It was all about clothes to lift the mood – those pieces that remind us of the power in dressing the way we want to feel.
Here’s some of our favourite behind the scenes photos…
Planning makes perfect – Emma and the crew get ready for the day ahead
Rails upon rails of the latest trends, matched with bold, bright makeup
Emma gets active on set to bring energy and confidence to the campaign
Keep a look out for our full SS17 video featuring all the must-have trends... Coming soon!