Ford has launched a new retail experience, the first of its kind, providing an alternative environment for consumers to browse, finance and order vehicles directly from Ford Motor Company. Ford Hosts are on hand to guide customers, assisting with test-drive bookings, vehicle configurations and support with test-drive bookings via the newly launched online sales service. Customers can complete their order in-store or anywhere they have online access.
The FordStore is accessible on the lower level of the Next store with direct access from Corporation Street and Withy Grove. The store also offers mobile phone charging stations and free Wi-Fi.