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Our Guide To Denim

 

Fade

Denim is a very personal fabric. Your jeans invariably become your favorite garment in your wardrobe, personalized by the very lifestyle you lead, unique to you through natural fade and wear.

The secret to a good fade is to wear the jeans a lot and to wash them very little. The jeans will be personal to you, and the envy of all around.

Washing

Use as little soap as possible and try to use vegetable soaps. Most commercial clothing detergents contain chemicals for brightening and softening your clothes, so you should not use them. Wash your jeans on a cool wash, no higher than 40 degrees.

Top Tips

  • For true 70s chic, team your flares with high wedges, this season's hot buy!
  • Love skinny jeans but need to disguise that tum? A floaty top is a great camouflage, choose one with an empire line to flatter your sexy shape
  • Low rise jeans look best with a thicker belt, try one that's approx 2 inches and team with a plain white tee for a cool casual look
  • When you find your perfect jeans, why not buy them in two lengths, one pair for heels and one pair for flats. Perfect for every occasion!

Did You Know?

  • 225 pairs of denim jeans are made from one bale of cotton
  • Denim jeans are the most worn item of clothing in the world!
  • Elvis Presley immortalized denim in 1957 in the film Jailhouse Rock
  • Manchester Arndale houses 40 denim retailers under on roof!
  • Charlies Angels gave the girls a big boost for their bums in the 70s with the high waisted flare
The Denim Surgery
 
Whatever you've got in mind, we've got inside